DESIGNINGEXPERIENCESresearch

Hi! I'm Shweta Sharma, a UX Researcher & AI/ML Grad Student at Drexel — I design experiences people actually want to use, and lately, I've been teaching machines to help.

about me

My 6+ year journey started with a simple obsession: figuring out why people do what they do, and caring about what happens when they can't. I began in UX design, shaping e-commerce at Arcadia, building wellness platforms, and redesigning enterprise tools at John Deere. Behavioral analytics pulled me deeper. Not just tracking clicks, but understanding the why behind every hesitation. With a Masters in AI/ML from Drexel and my current work at ABIM building NLP models that detect bias in clinical communication, the mission got sharper: how a doctor talks to a patient shouldn't depend on who that patient is. Whether I'm in a user interview or fine-tuning a transformer, I'm still just trying to understand people. I just have better tools now.

NLP & UX Research[ref: ABIM-2025 · fig. 01]

Measuring Patient-Centered Communication

Building a scalable, rubric-grounded NLP pipeline that measures patient-centered communication behaviors across real clinical transcripts. Operationalized frameworks like Calgary-Cambridge and NURSE into measurable constructs for ABIM.

985_conversationsbert_classifier11_constructs

→ view case study UX Research[ref: John-Deere · fig. 02]

PM Design Thinking @ John Deere

Led product design thinking workshops and UX research sprints inside a Fortune 500 enterprise. Embedded mixed-methods research into the PM workflow to validate product decisions and reduce assumption-driven development.

80%_ux_confidence_liftdesign_thinkingenterprise_ux

→ view case study

Data Science & ML